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The Brazilian club EC Victoria has devised a unique marketing tool to promote a blood donation drive among its fans.
The team will change its trademark black-and-red horizontally striped shirts to black and white. As blood donations climb toward the goal, the four white stripes will be changed back to red, one stripe at a time, from the bottom up.
The Brazilian club EC Victoria has devised a unique marketing tool to promote a blood donation drive among its fans.
The team will change its trademark black-and-red horizontally striped shirts to black and white. As blood donations climb toward the goal, the four white stripes will be changed back to red, one stripe at a time, from the bottom up.