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Manchester United Said to Agree on $66 Million DHL Sponsorship
Aug. 22 (Bloomberg) -- Manchester United, the record 19- time English soccer champion, agreed on a four-year contract worth about 40 million pounds ($66 million) for delivery company DHL to sponsor its training apparel, according to two people familiar with the deal.
The contract is the first time any Premier League club has sold rights to sponsor only its training wear. The agreement is worth about half the 80 million pounds the team receives from principal sponsor Aon Corp., said one of the people, who declined to be identified because the accord hasn’t been officially announced.
United declined to comment on the report. DHL, controlled by Deutsche Post AG, wasn’t able to comment immediately.
The plan comes as the Premier League team plans an initial public offering in Singapore to raise $1 billion later this year, three people familiar with the IPO plans said last week. A stake of up to 30 percent may be sold, said one of the people.
Thanks to a series of sponsorship deals in recent years the team’s commercial revenue has surged to about 100 million pounds a year, bringing that part of the business in line with income from television and matches at United’s Old Trafford Stadium.
The club also plans to announce next month a sponsorship deal with Malaysian snack-maker Mamee Double Decker Bhd.’s Mister Potato brand, said three people familiar with the matter.
Aug. 22 (Bloomberg) -- Manchester United, the record 19- time English soccer champion, agreed on a four-year contract worth about 40 million pounds ($66 million) for delivery company DHL to sponsor its training apparel, according to two people familiar with the deal.
The contract is the first time any Premier League club has sold rights to sponsor only its training wear. The agreement is worth about half the 80 million pounds the team receives from principal sponsor Aon Corp., said one of the people, who declined to be identified because the accord hasn’t been officially announced.
United declined to comment on the report. DHL, controlled by Deutsche Post AG, wasn’t able to comment immediately.
The plan comes as the Premier League team plans an initial public offering in Singapore to raise $1 billion later this year, three people familiar with the IPO plans said last week. A stake of up to 30 percent may be sold, said one of the people.
Thanks to a series of sponsorship deals in recent years the team’s commercial revenue has surged to about 100 million pounds a year, bringing that part of the business in line with income from television and matches at United’s Old Trafford Stadium.
The club also plans to announce next month a sponsorship deal with Malaysian snack-maker Mamee Double Decker Bhd.’s Mister Potato brand, said three people familiar with the matter.
Paul Marin -19 is one thing, 20 is a whole other matter. It gets even worse if they win the UCL. *groan*. 
05/18/2011.MU fans naah cough, but all a unuh a vomit?-Lazie 1/11/2015
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