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Penalty first!
BY IAN BURNETT Sport Editor burnetti@jamaicaobserver.com
Wednesday, March 23, 2011
THE Jamaica Football Federation (JFF) has opened discussions with Brazilian sports manufacturer Penalty, as it begins its search for a new kit sponsorship deal.
JFF General Secretary Horace Reid met with directors of Penalty -- Carlos Saraiva and Jordi Camps -- at the company's headquarters in Sao Paolo, Brazil last Thursday. However, details of that meeting were not disclosed.
JFF general secretary Horace Reid (centre) with Professor Walter Gama (left), coach of the Jamaica Under-20 team and Jordi Camps, sports director of Penalty after last Thursday’s meeting with the sports manufacturer.
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The JFF is currently out of contract with Italian sports good company Kappa, after their two-year, US$1.77-million sponsorship deal ended last year. Kappa has the option to renew its contract and had expressed an interest to do so.
Penalty is the current kit provider of the Brazilian national basketball teams, the Brazilian national handball teams, as well as the famous Vasco de Gama and Portuguesa football clubs.
The company is said to produce high quality sports products and distribute extensively to South America and Central America, but is now looking to broaden its marketing reach to include the Caribbean.
“The JFF is looking for the right long-term partner to outfit our various national teams and support our ambitious technical programme,” said Reid, who recently returned to the island.
“The next few years will be an extremely busy one for the national programme. This year alone we have Under-20 World Cup qualifiers in Guatemala, Gold Cup in the USA, Under-17 men’s World Cup in Mexico, Under-20 men’s World Cup if we qualify, Pan American Games qualifiers and Finals, 2014 World Cup qualifiers and women’s Under-17 and Under-20 World Cup qualifiers,” he said.
Reid told the Observer that the JFF has received interest from other sporting goods manufacturers in Brazil, including Olimpicus, the sponsors of Flamengo FC, who boast a fan base of 40 million, and Topper.
The previous deal with Kappa was said to be the most lucrative in the JFF’s history, and included signing fees, cash incentives dependent on qualification to the World Cup, Gold Cup, as well as bags, apparel, footwear, sporting equipment and accessories.
Reid was, however, upbeat about the prospects of securing a good deal from one of the interested parties.
“The next four years hold tremendous promise and potential for sponsors of the national programme and the fillip received from the Under-17 qualification will serve as great motivation for our players and staff and we intend to use this achievement to drive future successes.
“Now is as good a time as any for association with the Reggae Boyz brand. The benefits will be enormous for the early investors, as the popularity of the brand has wide appeal and reach beyond the Jamaica community at home and abroad,” he said.
Read more: http://www.jamaicaobserver.com/sport...#ixzz1HT2WfC6E
BY IAN BURNETT Sport Editor burnetti@jamaicaobserver.com
Wednesday, March 23, 2011
THE Jamaica Football Federation (JFF) has opened discussions with Brazilian sports manufacturer Penalty, as it begins its search for a new kit sponsorship deal.
JFF General Secretary Horace Reid met with directors of Penalty -- Carlos Saraiva and Jordi Camps -- at the company's headquarters in Sao Paolo, Brazil last Thursday. However, details of that meeting were not disclosed.
JFF general secretary Horace Reid (centre) with Professor Walter Gama (left), coach of the Jamaica Under-20 team and Jordi Camps, sports director of Penalty after last Thursday’s meeting with the sports manufacturer.
1/1
The JFF is currently out of contract with Italian sports good company Kappa, after their two-year, US$1.77-million sponsorship deal ended last year. Kappa has the option to renew its contract and had expressed an interest to do so.
Penalty is the current kit provider of the Brazilian national basketball teams, the Brazilian national handball teams, as well as the famous Vasco de Gama and Portuguesa football clubs.
The company is said to produce high quality sports products and distribute extensively to South America and Central America, but is now looking to broaden its marketing reach to include the Caribbean.
“The JFF is looking for the right long-term partner to outfit our various national teams and support our ambitious technical programme,” said Reid, who recently returned to the island.
“The next few years will be an extremely busy one for the national programme. This year alone we have Under-20 World Cup qualifiers in Guatemala, Gold Cup in the USA, Under-17 men’s World Cup in Mexico, Under-20 men’s World Cup if we qualify, Pan American Games qualifiers and Finals, 2014 World Cup qualifiers and women’s Under-17 and Under-20 World Cup qualifiers,” he said.
Reid told the Observer that the JFF has received interest from other sporting goods manufacturers in Brazil, including Olimpicus, the sponsors of Flamengo FC, who boast a fan base of 40 million, and Topper.
The previous deal with Kappa was said to be the most lucrative in the JFF’s history, and included signing fees, cash incentives dependent on qualification to the World Cup, Gold Cup, as well as bags, apparel, footwear, sporting equipment and accessories.
Reid was, however, upbeat about the prospects of securing a good deal from one of the interested parties.
“The next four years hold tremendous promise and potential for sponsors of the national programme and the fillip received from the Under-17 qualification will serve as great motivation for our players and staff and we intend to use this achievement to drive future successes.
“Now is as good a time as any for association with the Reggae Boyz brand. The benefits will be enormous for the early investors, as the popularity of the brand has wide appeal and reach beyond the Jamaica community at home and abroad,” he said.
Read more: http://www.jamaicaobserver.com/sport...#ixzz1HT2WfC6E
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