DIGICEL BECOMES OFFICIAL SPONSOR OF EL SALVADOR FEDERATION OF FOOTBALL (FESFUT)

[Mosiah]

<P class=MsoNormal style="TEXT-ALIGN: center" align=center><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 11pt; FONT-FAMILY: Arial">DIGICEL BECOMES OFFICIAL SPONSOR OF <?XML:NAMESPACE PREFIX = ST1 /><ST1:PLACE w:st="on"><ST1:COUNTRY-REGION w:st="on">EL SALVADOR</ST1:COUNTRY-REGION></ST1:PLACE> FEDERATION OF FOOTBALL (FESFUT)<?XML:NAMESPACE PREFIX = O /><O:P></O:P></SPAN><P class=MsoNormal style="TEXT-ALIGN: right" align=right><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 11pt; FONT-STYLE: italic; FONT-FAMILY: Arial"><O:P></O:P></SPAN><P class=MsoNormal style="TEXT-ALIGN: center" align=center><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 11pt; FONT-STYLE: italic; FONT-FAMILY: Arial">Exclusive Four Year Sponsorship to Covers all National Teams </SPAN><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 11pt; FONT-FAMILY: Arial"><O:P></O:P></SPAN><P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 11pt; FONT-FAMILY: Arial"><O:P></O:P></SPAN><P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 11pt; FONT-FAMILY: Arial">January 19, 2007 – SAN SALVADOR, EL SALVADOR: </SPAN><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: Arial">The EL Salvador Federation of Football, FESFUT, has signed an exclusive four-year partnership agreement with Digicel, the fastest growing mobile telecommunications in the Caribbean and new entrant to the Central American mobile market, which marks Digicel as the official sponsor of all El Salvador national football teams.<O:P></O:P></SPAN><P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: Arial"><O:P></O:P></SPAN><P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: Arial">The announcement comes as the final matches of the Digicel Caribbean Cup 2006/7 are being played out in Trinidad &amp; Tobago this weekend and ahead of the 2007 Copa de Naciones Digicel, the equivalent Central American tournament which also enjoys sponsorship by Digicel, further marking the commitment of the company to the growth of football across all its 22 markets of operation. <O:P></O:P></SPAN><P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 11pt; FONT-FAMILY: Arial"><O:P></O:P></SPAN><P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: Arial">Digicel’s significant financial investment in El Salvador football includes the sponsorship of the male and female national selections of the country in the categories of under 23, under 20, under 17, under 15, Futsal and beach football. Digicel is also to become the official mobile telecommunications provider of FESFUT and will support the provision of uniforms, training equipment and other materials to help support the growth of the game across <ST1:PLACE w:st="on"><ST1:COUNTRY-REGION w:st="on">El Salvador</ST1:COUNTRY-REGION></ST1:PLACE>. <O:P></O:P></SPAN><P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: Arial"><O:P></O:P></SPAN><P class=MsoNormal><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: Arial">On signing the agreement with Digicel in <ST1:PLACE w:st="on"><ST1:COUNTRY-REGION w:st="on">El Salvador</ST1:COUNTRY-REGION></ST1:PLACE> on Thursday (January 18<SUP>th</SUP>), the President of FESFUT, Rodrigo Calvo, declared: “I’m very satisfied to sign today this important and historic agreement with Digicel. I’m confident that given their impressive track record in supporting the growth of football across the Caribbean that they will be

[Tilla]

RE: DIGICEL BECOMES OFFICIAL SPONSOR OF EL SALVADOR FEDERATION OF FOOTBALL (FESFUT)

Why not Jamaica? Well, when you consider the geographic location of El Salvador and the fact that Digicel must be considering itself preparing to conquer new terriroty, then El Salvador makes much better business sense than Jamaica. Moreover, El Salvador with a population of almost 7 million people is smack in the middle of other enticing spanish speaking territories.

Digicel is aligning itself to conquer the Central American territories, which would be worth much more to them than what they achieved with the Caribbean.

Mosiah, that was purely a business decision and had nothing to do with emotions. It is a decision which anyone who puts business ffirst would make.

[Mosiah]

RE: DIGICEL BECOMES OFFICIAL SPONSOR OF EL SALVADOR FEDERATION OF FOOTBALL (FESFUT)

Tilla (1/19/2007)

Mosiah, that was purely a business decision and had nothing to do with emotions. It is a decision which anyone who puts business ffirst would make.

Just asking, and I got your answer.

On the other hand, one could argue that El Salvador ain't going no where, so what type of exposure is Digicel going to get? Despite our sad state recently, I think it would be foolishto bet against the Boyz.

[Tilla]

RE: DIGICEL BECOMES OFFICIAL SPONSOR OF EL SALVADOR FEDERATION OF FOOTBALL (FESFUT)

Mosiah (1/20/2007)

Just asking, and I got your answer.

On the other hand, one could argue that El Salvador ain't going no where, so what type of exposure is Digicel going to get? Despite our sad state recently, I think it would be foolishto bet against the Boyz.

They could have gone to Costa Rica, Guatemala, Honduras, Nicaragua etc, etc. The fact is, htey are just poistioning themselves to launch out. Any of the four countries I just named would come before Jamaica with what they are considering.

It would be good though to have a company like Digicel sponsor the Boyz/ Is it to late for that?