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Coca-Cola takes Rooney off cans after allegations
Coca-Cola will no longer use Wayne Rooney’s image on cans and bottles following allegations over the English forward’s private life.
Following newspaper allegations that he cheated on his then-pregnant wife with a prostitute, Coca-Cola announced Monday that it had stopped using his image to promote its Coke Zero drink.
“Last month we amended our marketing plans on Coke Zero,” Coca-Cola said in a statement. “Given the situation at that time we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.”
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Coca-Cola will no longer use Wayne Rooney’s image on cans and bottles following allegations over the English forward’s private life.
Following newspaper allegations that he cheated on his then-pregnant wife with a prostitute, Coca-Cola announced Monday that it had stopped using his image to promote its Coke Zero drink.
“Last month we amended our marketing plans on Coke Zero,” Coca-Cola said in a statement. “Given the situation at that time we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.”
(continue)
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