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ITV sacks Robbie Earle for breaking ticket regulations
ITV has announced the sacking of its World Cup pundit Robbie Earle after discovering he had passed scores of tickets to a third party in breach of Fifa rules, which were then said to be used by a Dutch beer company for an ambush marketing effort.
ITV, which has already suffered a welter of negative publicity after 1.5m viewers missed England's opening goal against the USA due to a technical issue with its high definition channel, said Earle's contract had been terminated "with immediate effect".
"Following claims by Fifa that official 2010 World Cup tickets may have been used for ambush marketing, ITV has reviewed its entire ticket allocation for the tournament," said ITV in a statement.
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ITV has announced the sacking of its World Cup pundit Robbie Earle after discovering he had passed scores of tickets to a third party in breach of Fifa rules, which were then said to be used by a Dutch beer company for an ambush marketing effort.
ITV, which has already suffered a welter of negative publicity after 1.5m viewers missed England's opening goal against the USA due to a technical issue with its high definition channel, said Earle's contract had been terminated "with immediate effect".
"Following claims by Fifa that official 2010 World Cup tickets may have been used for ambush marketing, ITV has reviewed its entire ticket allocation for the tournament," said ITV in a statement.
(continue)
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