$4.8-m shortfall - JFF in red after friendly

[HL]

"...hush..." I exclaimed Assasin

[Karl]

The fact is (as mi Lab pardna HL would say), FOOTBALL IS A BUSINESS! The JFF cannot and should not be expecting gate receipts to extricate the business from the Red. A steady diet of nuff Corporate Dollars is what is required to keep the JFF above the Red Zone.

And this again is where visibility and marketability of the program become imperative. Mr Burrell, in a sense, has to re-create the ReggaeBoyz Brand!

The name is there but the lustre is buried beneath 12 years of failure, ineptitude and basic bungling. The lack of perpetual grooming of the youths, failure to properly market player jerseys etc., the tardiness and indecisions of the Academy and the whispers of misappropriation have
only served to stagnate what we had after our attendance at France 98.

The win against Canada is a good start for the 2014 campaign. Mr Burrell
must do all he can to keep the momentum going and, in doing so, will be able to garner the support of the mega-corporations - one by one. Put an attractive product on the pitch, keep the fans involved and keep winning. After that the fans and waggonists will pack the Office!

Yup!
...and so very important - the product!

Put an attractive product on the pitch, keep the fans involved and keep winning. After that the fans and waggonists will pack the Office!