Red Stripe million$ to flow for Reggae Boyz

[Karl]

http://reggaeboyzsc.com/articles.asp...amp;category=1

[Karl]

RE: Red Stripe million$ to flow for Reggae Boyz

<TABLE cellSpacing=0 cellPadding=1 width="100%" border=0><TBODY><TR><TD><SPAN class=TopStory>World Cup boost</SPAN>
<SPAN class=Subheadline>Red Stripe pumps $100m into 2010 World Cup campaign</SPAN></TD></TR><TR><TD>Observer Reporter
Thursday, December 07, 2006
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<TABLE cellSpacing=0 cellPadding=5 width=365 align=center border=0><TBODY><TR><TD></TD></TR><TR><TD><SPAN class=Description>Red Stripe's brand manager Carlo Redwood (centre) makes a point to JFF president Crenston Boxhill (right), while managing director Mark McKenzie looks on during the signing of a sponsorship contract valued at $100 million at the CBA headquarters at Old Hope Road yesterday. (Photo: Bryan Cummings) </SPAN></TD></TR></TBODY></TABLE><P class=StoryText align=justify>Red Stripe yesterday launched their promotional/sponsorship campaign in conjunction with the Jamaica Football Federation (JFF) to see the national senior team through the qualifying stages and, hopefully, into the 2010 World Cup Finals in South Africa.<P class=StoryText align=justify>In a brief ceremony punctuated by South African-style dancing and drumming at the CBA headquarters on Old Hope Road, Red Stripe's managing director Mark McKenzie sat with JFF president Crenston Boxhill to sign the contract.<P class=StoryText align=justify>The value of the sponsorship - $100 million - was not mentioned publicly by either of the principals, but was quoted in a press release. The campaign is dubbed "Back To Africa".<P class=StoryText align=justify>McKenzie said Red Stripe was excited about its continued involvement in the national programme and viewed the prospect of qualifying for a World Cup in Africa - the first ever on the continent - with tremendous anticipation.
For his part, Boxhill said the backing comes at the perfect time.<P class=StoryText align=justify>"The Red Stripe sponsorship is a major boost for the Federation and the national programme. It continues a strong partnership that spans the previous World Cup celebration, The Journey To Germany, the Red Stripe Champions Cup and the Red Stripe Light Beach Futbol competitions," Boxhill said.<P class=StoryText align=justify>Addressing questions from the media, the JFF boss said negotiations were proceeding in respect of international friendlies, adding that the first would be played in Jamaica, but that he could not give a date, or say who the Reggae Boyz' would play.<P class=StoryText align=justify>Red Stripe brand manager Carlo Redwood said the promotion would have a significant entertainment element, including road shows, parties and other similar events across the island.<P class=StoryText align=justify>Adding to this, Boxhill said the JFF was "particularly excited about the high energy approach being taken by Red Stripe in building fan support and participation for the 'Back To Africa' campaign".<P class=StoryText align=justify>All stakeholders in the programme can expect an exciting and positive period for football.