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Healthy boost for PLCA
Published: Friday | October 2, 2009
Robert Bailey, Gleaner Writer
SEAGA
The Premier League Clubs Association (PLCA) has received a $45-million sponsorship package from California-based wellness company ViSalus Sciences.
Blake Mallen, co-founder and chief marketing officer of ViSalus Sciences, made the announcement yesterday at a press briefing held at the Jamaica Conference Centre in Kingston. The three-year sponsorship will see each Premier League club getting an equal share of $12.5 million worth of products and $2.5 million in cash.
"We are definitely very excited about this ... I believe the mindset and the philosophy of the PLCA, as well as ViSalus and our community, are definitely in line," said Mallen.
"We are a community that has been existing for the past four and a half years and our core mission is going out there and raising the consciousness of health ... challenging people to make their health and their body a priority in their lives," he said.
Products
The products that the clubs will receive are the Vi-Shape shake mix and Neuro smart energy drink.
Mallen explains: "At ViSalus, we have tens of thousands of people that have used our products and they have had great results. Hopefully, this will allow us to reach a lot more.
"It is very difficult to perform at peak level if we are not giving our body the right nutrition, no matter who you are. This is a healthy alternative to some of the other drinks out there," he said. Mallen added that they would provide Neuro smart energy drink on match days.
Seaga delighted
Edward Seaga, chairman of the PLCA, said he was delighted with the sponsorship.
"Whenever you think about , you think of players who are expending a lot of energy on the field and who are entertaining us with their skills and a lot of goals," Seaga said.
"What we are doing now is linking with a firm that is relatively new, but which has the ingredients and the experience to package supplements that provide a lot of that missing energy and other missing elements in the needs of the players," said Seaga.
ViSalus has been in the island for the past two and half years and is located at 2B Braemar Avenue. The deal now brings the PLCA's sponsorship for the top football competition to more than $100 million for this season.
Published: Friday | October 2, 2009
Robert Bailey, Gleaner Writer
SEAGA
The Premier League Clubs Association (PLCA) has received a $45-million sponsorship package from California-based wellness company ViSalus Sciences.
Blake Mallen, co-founder and chief marketing officer of ViSalus Sciences, made the announcement yesterday at a press briefing held at the Jamaica Conference Centre in Kingston. The three-year sponsorship will see each Premier League club getting an equal share of $12.5 million worth of products and $2.5 million in cash.
"We are definitely very excited about this ... I believe the mindset and the philosophy of the PLCA, as well as ViSalus and our community, are definitely in line," said Mallen.
"We are a community that has been existing for the past four and a half years and our core mission is going out there and raising the consciousness of health ... challenging people to make their health and their body a priority in their lives," he said.
Products
The products that the clubs will receive are the Vi-Shape shake mix and Neuro smart energy drink.
Mallen explains: "At ViSalus, we have tens of thousands of people that have used our products and they have had great results. Hopefully, this will allow us to reach a lot more.
"It is very difficult to perform at peak level if we are not giving our body the right nutrition, no matter who you are. This is a healthy alternative to some of the other drinks out there," he said. Mallen added that they would provide Neuro smart energy drink on match days.
Seaga delighted
Edward Seaga, chairman of the PLCA, said he was delighted with the sponsorship.
"Whenever you think about , you think of players who are expending a lot of energy on the field and who are entertaining us with their skills and a lot of goals," Seaga said.
"What we are doing now is linking with a firm that is relatively new, but which has the ingredients and the experience to package supplements that provide a lot of that missing energy and other missing elements in the needs of the players," said Seaga.
ViSalus has been in the island for the past two and half years and is located at 2B Braemar Avenue. The deal now brings the PLCA's sponsorship for the top football competition to more than $100 million for this season.
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