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  • Liverpool

    BENITEZ DELIGHTED BY PURSLOW IMPACT
    Paul Hassall 14 September 2009 Rafael Benitez and Christian Purslow have today spoken of the burgeoning relationship they believe can lead Liverpool into a bright future. The Reds' managing director has made an impressive impact during his short time at Anfield and has developed an understanding with the Spanish manager that they both believe can help bring the club a new era of success.

    "We are working very hard together, very close," said Rafa.

    "I would say we have a meeting not just every week but every day. We are on the phone and as soon as I try to do something or want to do something, he is there.

    "So we are working very hard here and I think the relationship is good. I am really pleased.

    "I think he understands the club. He was telling me about some games and he remembers who scored the winning goals and things like this – so sometimes it's a problem for me!

    "He loves the club and he wants the best for the club."

    The boss' glowing words are echoed by Purslow, himself a fluent Spanish speaker, who is full of praise for both Rafa the manager, and Rafa the business man.

    "An absolutely key part of my job, is to make sure that the business and football side work well together," he said.

    "And in people terms that means Rafa and I working well together.

    "My view is that we have an extremely close professional working relationship. We speak all the time. We have very specific plans that we work to and stick to.

    "I enjoy immensely that part of my work. Again central to success in any football club is the relationship between the leadership of the business and the football manager working well.

    "And I couldn't be more pleased three months in as to how that is working.

    "And Rafa – he's a pleasure to work with because not only is he a great football manager, he's extremely commercially literate.

    "But I wouldn't be too excited about the Spanish – in that Rafa's English is excellent and he constantly tells me that my Spanish is terrible!"

    The Reds' new managing director was also keen to point out that he has no intention of getting involved in team affairs and is committed to the 'football plan' he has helped devise alongside Benitez.

    He said: "It is entirely the manager's job to decide who he wants in the football club at any point in time and I don't believe that should be second guessed. And it isn't.

    "My job is to support that and to provide the financial backdrop to make that possible and that's exactly how it works. So every player at the club today is a player Rafa wants here.

    "That's the way it must be and that's the way it will always be between him and I. We work together on that basis.

    "And no, he's not going to buy a player because I want him to and he's not going to sell a player because I want him to. He's going to make all of those footballing decisions.

    "And where we have to work well is in making sure we do so within a broad framework.

    "We call it 'The Football Plan'. That's what we have and that's what we work to. And this summer for the first time we road tested the idea of a Football Plan – of having a list of players to sell or buy for broad values, within an agreed budget.

    "And I'm delighted to say that we achieved all of those goals over the summer transfer window."

    Liverpool FC now has an official Page on Facebook. Watch exclusive videos, receive news updates and share views and photos with thousands of other fans. Simply sign in to Facebook, become a Fan and join the discussion.

  • #2
    The world's media today descended on Anfield as the club announced its biggest ever sponsorship deal. Our famous trophy room was the venue as banking giant Standard Chartered were unveiled as Liverpool's new shirt sponsors from 2010-11 - and it's here that fans hope the deal will have its biggest impact by helping Rafa Benitez in his pursuit of silverware.

    One of those supporters sat at the top table this morning - Standard Chartered's Group Executive Director Gareth Bullock, a lifelong Red.

    Alongside him was Liverpool's Managing Director Christian Purslow, who opened proceedings after a stylish video presentation illustrating why both companies are among the global leaders in their respective fields.

    Here's the best of our photographs from a momentous morning at Anfield:










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    • #3
      ALBERTO AQUILANI is set to make his long-awaited Liverpool debut next month.

      The Reds paid Roma £20million for the Italian midfielder in the summer and he has been recuperating after ankle surgery.
      Kop boss Rafa Benitez said: "Aquilani has improved.
      "He has progressed and now maybe in two or three weeks we will see him training.
      "Then we will see how he progresses but the last scan he had was very good."
      Liverpool play top four rivals Chelsea and Manchester United in October, as well as Sunderland and Lyon.
      The match against the Blues on the 4th will probably come too early for Aquilani.

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      • #4
        This sponsorship deal is a very significant development. It is further evidence that Rick Parry was a major setback for this club when he was in charge and that Purlow is a class above. Parry had the most successful club in English football history and didn't know how to parlay that into deals like this.

        What is most ironic is that had Purlow been in charge under Moores, that he would have more than likely have sold the club to DIC and not the Americans...his current bosses.
        "H.L & Brick .....mi deh pan di wagon (Man City)" - X_____ http://www.reggaeboyzsc.com/forum1/showthread.php?p=378365&highlight=City+Liverpool#p ost378365

        X DESCRIBES HIMSELF - Stop masquerading as if you have the clubs interest at heart, you are a fraud, always was and always will be in any and every thing that you present...

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