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From www.jamaicaobserver.com
$84.5-million package unveiled at DPL launch
By Howard Walker, Observer staff reporter walkerh@jamaicaobserver.com
Thursday, September 03, 2009
A confirmed sponsorship package of $84.5m was announced yesterday during the launch of the new Digicel Premier League (DPL), which is significantly less than last year's figure.
The overall package including cash and kind from at least 10 corporate companies is $10m less than last year's $94.5m, despite main title sponsor, Digicel, increasing their input from $45.5m to $49.5m.
The other sponsors are: Wray & Nephew ($10m) Jamaica Observer ($4m), CVM TV (undisclosed), Gatorade ($2.9m), Lockerroom Sports ($3.9), Wata (Wisynco) ($7m), Jomo ($1m), Klas FM ($950,000) and JUTC ($5.1m), including the Under-21s.
Edward Seaga, chairman of the Premier League Clubs Association (PLCA), said his organisation has been very successful in increasing funding, and that that amount is expected to increase as negotiations are in progress with other potential sponsors.
Said Seaga: "It's... like describing Usain Bolt when I saw Digicel's sponsorship... they continue to break records. We're glad to see that Wray & Nephew is back."
Meanwhile, the JFF and PLCA have formed a joint company - Football Jamaica - which will be responsible for the day-to-day running of the league. However, the JFF will still be responsible for disciplinary matters.
Wayne Miller, head of marketing of Digicel, said the Premier League needed to be elevated to a higher level and "that's why Digicel remained committed to football at all levels".
"The talent and grace that we've all displayed as footballers is unquestionable and that's why Digicel finds our sponsorship particularly rewarding," he added.
This season, Digicel is hoping to bring the crowds out to the games by engaging them in "text to win" promotions where patrons will also have the opportunity to access Digi-Info, which allows them to get updated DPL schedules and scores.
JFF president Captain Horace Burrell also praised Digicel for its support in
the development of football in the CONCACAF region.
"They have been supporting football tremendously, building a base of the football product. Let me encourage all the stakeholders to raise the bar even higher for the 2010 DPL season," he added.
CVM TV won the long-running rights battle to broadcast the DPL games which will kick off on Sunday with defending champion Tivoli Gardens hosting new boys Humble Lions.
"I would like to take this opportunity to commend CVM on their vision and bold initiative. Someone did something right and CVM can consider themselves fortunate," said Burrell.
Seaga said the shift from archrival TVJ was mainly because they and CVM TV were "seeing eye to eye".
CVM, as part of its initiative, will air a one-hour magazine programme during prime time, covering all aspects of the game.
$84.5-million package unveiled at DPL launch
By Howard Walker, Observer staff reporter walkerh@jamaicaobserver.com
Thursday, September 03, 2009
A confirmed sponsorship package of $84.5m was announced yesterday during the launch of the new Digicel Premier League (DPL), which is significantly less than last year's figure.
The overall package including cash and kind from at least 10 corporate companies is $10m less than last year's $94.5m, despite main title sponsor, Digicel, increasing their input from $45.5m to $49.5m.
The other sponsors are: Wray & Nephew ($10m) Jamaica Observer ($4m), CVM TV (undisclosed), Gatorade ($2.9m), Lockerroom Sports ($3.9), Wata (Wisynco) ($7m), Jomo ($1m), Klas FM ($950,000) and JUTC ($5.1m), including the Under-21s.
Edward Seaga, chairman of the Premier League Clubs Association (PLCA), said his organisation has been very successful in increasing funding, and that that amount is expected to increase as negotiations are in progress with other potential sponsors.
Said Seaga: "It's... like describing Usain Bolt when I saw Digicel's sponsorship... they continue to break records. We're glad to see that Wray & Nephew is back."
Meanwhile, the JFF and PLCA have formed a joint company - Football Jamaica - which will be responsible for the day-to-day running of the league. However, the JFF will still be responsible for disciplinary matters.
Wayne Miller, head of marketing of Digicel, said the Premier League needed to be elevated to a higher level and "that's why Digicel remained committed to football at all levels".
"The talent and grace that we've all displayed as footballers is unquestionable and that's why Digicel finds our sponsorship particularly rewarding," he added.
This season, Digicel is hoping to bring the crowds out to the games by engaging them in "text to win" promotions where patrons will also have the opportunity to access Digi-Info, which allows them to get updated DPL schedules and scores.
JFF president Captain Horace Burrell also praised Digicel for its support in
the development of football in the CONCACAF region.
"They have been supporting football tremendously, building a base of the football product. Let me encourage all the stakeholders to raise the bar even higher for the 2010 DPL season," he added.
CVM TV won the long-running rights battle to broadcast the DPL games which will kick off on Sunday with defending champion Tivoli Gardens hosting new boys Humble Lions.
"I would like to take this opportunity to commend CVM on their vision and bold initiative. Someone did something right and CVM can consider themselves fortunate," said Burrell.
Seaga said the shift from archrival TVJ was mainly because they and CVM TV were "seeing eye to eye".
CVM, as part of its initiative, will air a one-hour magazine programme during prime time, covering all aspects of the game.