<TABLE cellSpacing=0 cellPadding=1 width="100%" border=0><TBODY><TR><TD><SPAN class=TopStory>Bora and World Cup qualification</SPAN>
<SPAN class=Subheadline></SPAN></TD></TR><TR><TD>
Saturday, November 18, 2006
</TD></TR></TBODY></TABLE>
<P class=StoryText align=justify>It's not yet official, but all indications are that the Serbian-born naturalised Mexican, Mr Bora Milutinovic, has reached an agreement in principle, if not on paper, with the Jamaica Football Federation (JFF) as technical director of Jamaica's football for the "Road to Africa" campaign.<P class=StoryText align=justify>And while there have been mixed reviews of the Reggae Boyz's performance on Wednesday night in their drawn Friendly International against Peru, we feel confident that Mr Milutinovic will have been relatively satisfied with the talent on show.
We agree with the outgoing head coach Mr Carl Brown that while the Jamaica team didn't "flow" as would have been ideal, they showed enough to suggest that with time and work, this squad will seriously challenge for a spot in South Africa for the 2010 World Cup.<P class=StoryText align=justify>We fully expect that Mr Milutinovic, who it is being suggested will earn on or around US$1 million per year, will have the sort of support structure, including people like Mr Brown, to help him along the way. For quite apart from the available football talent, there is much about Jamaica, its culture, values and attitudes, that a national coach will need to understand if he is to make a success of his assignment over the next four years.<P class=StoryText align=justify>One of the attributes of the now legendary Brazilian Mr Rene Simoes, who made history by guiding the Reggae Boyz to the 1998 World Cup Finals, was his appreciation of the importance of national culture to football.<P class=StoryText align=justify>His conscious effort to understand and interpret aspects of Jamaican culture, including music and folk language, as he sought to get the best out of the Jamaican players drew widespread admiration.
No doubt Mr Milutinovic, with his wealth of experience - having taken various national teams to five World Cups - will have his own ideas about Jamaica's talent pool. He, we are sure, will keep an open mind as he seeks to, for example, find the right blend between youth and experience.<P class=StoryText align=justify>He may want to take a leaf from the book of the Trinidadians who wisely utilised the skills of aging but highly respected players Messrs Dwight Yorke and Russell Latapy, not only in qualifying the Soca Warriors for the 2006 World Cup in Germany, but during the finals campaign itself.
In that respect, Mr Milutinovic may want to keep a close eye on one of our true heroes of the '98 campaign, Mr Theodore Whitmore, whom we understand is playing good football for his club Seba.<P class=StoryText align=justify>At another level, there are those who will question the very high level of expenditure on football that comes with the employment of Mr Milutinovic when there is so much need in so many other vital sectors, including health and education.<P class=StoryText align=justify>But as we have said before in this space, sport is an extremely important element in the psyche of any nation. And in our case we need only look back at the feeling of national pride and unity that came with the Reggae Boyz's success in the late '90s and indeed the ongoing sense of well-being at the success of our athletes on the world stage.<P class=StoryText align=justify>Also, of course, there are the economic spin-offs for tourism and investment and the immeasurable strengthening of "Brand Jamaica" as a direct result of success on the field and on the track. And more directly, the rapid growth of sport as a service industry is providing increasing earning opportunities for our footballers and other sportsmen and women.<P class=StoryText align=justify>[b]Having said that, we must also say again, that unlike the last time, our football authorities must m
<SPAN class=Subheadline></SPAN></TD></TR><TR><TD>
Saturday, November 18, 2006
</TD></TR></TBODY></TABLE>
<P class=StoryText align=justify>It's not yet official, but all indications are that the Serbian-born naturalised Mexican, Mr Bora Milutinovic, has reached an agreement in principle, if not on paper, with the Jamaica Football Federation (JFF) as technical director of Jamaica's football for the "Road to Africa" campaign.<P class=StoryText align=justify>And while there have been mixed reviews of the Reggae Boyz's performance on Wednesday night in their drawn Friendly International against Peru, we feel confident that Mr Milutinovic will have been relatively satisfied with the talent on show.
We agree with the outgoing head coach Mr Carl Brown that while the Jamaica team didn't "flow" as would have been ideal, they showed enough to suggest that with time and work, this squad will seriously challenge for a spot in South Africa for the 2010 World Cup.<P class=StoryText align=justify>We fully expect that Mr Milutinovic, who it is being suggested will earn on or around US$1 million per year, will have the sort of support structure, including people like Mr Brown, to help him along the way. For quite apart from the available football talent, there is much about Jamaica, its culture, values and attitudes, that a national coach will need to understand if he is to make a success of his assignment over the next four years.<P class=StoryText align=justify>One of the attributes of the now legendary Brazilian Mr Rene Simoes, who made history by guiding the Reggae Boyz to the 1998 World Cup Finals, was his appreciation of the importance of national culture to football.<P class=StoryText align=justify>His conscious effort to understand and interpret aspects of Jamaican culture, including music and folk language, as he sought to get the best out of the Jamaican players drew widespread admiration.
No doubt Mr Milutinovic, with his wealth of experience - having taken various national teams to five World Cups - will have his own ideas about Jamaica's talent pool. He, we are sure, will keep an open mind as he seeks to, for example, find the right blend between youth and experience.<P class=StoryText align=justify>He may want to take a leaf from the book of the Trinidadians who wisely utilised the skills of aging but highly respected players Messrs Dwight Yorke and Russell Latapy, not only in qualifying the Soca Warriors for the 2006 World Cup in Germany, but during the finals campaign itself.
In that respect, Mr Milutinovic may want to keep a close eye on one of our true heroes of the '98 campaign, Mr Theodore Whitmore, whom we understand is playing good football for his club Seba.<P class=StoryText align=justify>At another level, there are those who will question the very high level of expenditure on football that comes with the employment of Mr Milutinovic when there is so much need in so many other vital sectors, including health and education.<P class=StoryText align=justify>But as we have said before in this space, sport is an extremely important element in the psyche of any nation. And in our case we need only look back at the feeling of national pride and unity that came with the Reggae Boyz's success in the late '90s and indeed the ongoing sense of well-being at the success of our athletes on the world stage.<P class=StoryText align=justify>Also, of course, there are the economic spin-offs for tourism and investment and the immeasurable strengthening of "Brand Jamaica" as a direct result of success on the field and on the track. And more directly, the rapid growth of sport as a service industry is providing increasing earning opportunities for our footballers and other sportsmen and women.<P class=StoryText align=justify>[b]Having said that, we must also say again, that unlike the last time, our football authorities must m
Comment