Barca or Man U to net euro110 million
ROME: (AP) A victory in today's Champions League final will net Manchester United or Barcelona at least euro110 million ($154 million), according to a new study.
Even the loser will take home euro65 million ($91 million) from a match that is worth more than euro310 million ($433 million) to the European economy.
That's euro43 million ($60 million) more than last year's final at Moscow which United won on penalties against Chelsea.
The global economic downturn has actually benefited Europe's top-tier competition as prize money and television rights have grown while fans have preferred to spend their money on something that helps them forget about these dour times.
Rome will also receive a boost of euro45 million ($63 million) for hosting the match at Stadio Olimpico, with a long-term boom effect on tourism.
The MasterCard study, one of the official sponsors of the competition, said the winning city would also see a benefit by euro15 million ($21 million).
http://thestar.com.my/sports/story.a...820&sec=sports
ROME: (AP) A victory in today's Champions League final will net Manchester United or Barcelona at least euro110 million ($154 million), according to a new study.
Even the loser will take home euro65 million ($91 million) from a match that is worth more than euro310 million ($433 million) to the European economy.
That's euro43 million ($60 million) more than last year's final at Moscow which United won on penalties against Chelsea.
The global economic downturn has actually benefited Europe's top-tier competition as prize money and television rights have grown while fans have preferred to spend their money on something that helps them forget about these dour times.
Rome will also receive a boost of euro45 million ($63 million) for hosting the match at Stadio Olimpico, with a long-term boom effect on tourism.
The MasterCard study, one of the official sponsors of the competition, said the winning city would also see a benefit by euro15 million ($21 million).
http://thestar.com.my/sports/story.a...820&sec=sports
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