Originally posted by Tilla
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What about having a "dollar tour" of the entire complex the day before the match? ...Using the upper six students from William Knibb...under the management of the President of the Trelawny FA and the principal and senior teachers?
I am sure working along with hotels and attractions near to the venue...MoBay, Negril and Ochie are all near? ...even Port Antonia is near? Wah a gwaan JFF?
I bet you I could get a volunteer PR/Marketing firm to do a first venture here?
As I have repeatedly said - The JFF must use the vast army of volunteer workers even as it builds closer relationships across and throughout the length and breath of the island...
...and hey...a proven way to build market share is to catch the young. Once caught they tend to remain with 'the brand' for life! The JFF must become all-inclusive. Most Jamaicans are already fans of the REGGAE BOYZ...the next challenge for the JFF is to win over as close to 90% of Jamaicans.
Football is a business!
FORWARD!
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