JAAA reportedly re-signs with Puma despite fresh Adidas bid

[Jangle]

Despite the presence of an eight-year US$40 million ($6.4 billion) offer still on the table from rival sports goods manufacturers Adidas, the Jamaica Observer has been reliably informed that the Jamaica Athletics Administrative Association (JAAA) has already extended its contract with longtime sponsors Puma.

The extension was reportedly finalised before Adidas’ offer and ahead of the period stipulated for contract renegotiations and proposals from competing brands and will undoubtedly raise concerns about competitive fairness.

It is not clear how much money the JAAA will receive from this new Puma deal, but the old arrangement which was scheduled to expire at the end of this year was believed to be valued in the region of US$1 million ($159.3 million) a year inclusive of cash and equipment.

https://www.jamaicaobserver.com/2024...sh-adidas-bid/

[Assasin]

Let us see what the JFF took on the table.

[Jangle]

IT’S OFFICIAL!

JAAA confirms renewal of Puma partnership

JAMAICA Athletics Administrative Association (JAAA) has confirmed renewal of its sponsorship agreement with German sporting gear brand Puma.

This confirmation follows a report first made by the Jamaica Observer earlier this month that a deal was agreed upon. This comes months after reports, also by the Observer, that JAAA was approached by rival sporting gear brand adidas to enter into a partnership when the JAAA’s existing deal with Puma ends in December.

Without going into any details about the value or duration of the sponsorship, the release said, “The president expressed gratitude for Puma’s unwavering support, particularly through the pandemic, and the company’s significant contribution to various grass roots initiatives, high school sponsorships, and national events like the Gibson Relays and the boys’ & girls’ championships.”

https://www.jamaicaobserver.com/2024...6-0234-041560/