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JAAA reportedly re-signs with Puma despite fresh Adidas bid

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  • JAAA reportedly re-signs with Puma despite fresh Adidas bid

    Despite the presence of an eight-year US$40 million ($6.4 billion) offer still on the table from rival sports goods manufacturers Adidas, the Jamaica Observer has been reliably informed that the Jamaica Athletics Administrative Association (JAAA) has already extended its contract with longtime sponsors Puma.

    The extension was reportedly finalised before Adidas’ offer and ahead of the period stipulated for contract renegotiations and proposals from competing brands and will undoubtedly raise concerns about competitive fairness.

    It is not clear how much money the JAAA will receive from this new Puma deal, but the old arrangement which was scheduled to expire at the end of this year was believed to be valued in the region of US$1 million ($159.3 million) a year inclusive of cash and equipment.

    https://www.jamaicaobserver.com/2024...sh-adidas-bid/
    Hey .. look at the bright side .... at least you're not a Liverpool fan! - Lazie 2/24/10 Paul Marin -19 is one thing, 20 is a whole other matter. It gets even worse if they win the UCL. *groan*. 05/18/2011.MU fans naah cough, but all a unuh a vomit?-Lazie 1/11/2015

  • #2
    Let us see what the JFF took on the table.
    • Don't let negative things break you, instead let it be your strength, your reason for growth. Life is for living and I won't spend my life feeling cheated and downtrodden.

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