LEGENDARY JAMAICAN sprint coach Glen Mills hopes the Jamaica Administrative Athletics Association (JAAA) makes the most of the current contract offer sports apparel giant Adidas has put on the table.
Mills, who coached many-time Olympic and World champion Usain Bolt, told The Gleaner that the Adidas offer of US$38.8 million ($5.9 billion) or US$4.85 million per year (($749 million) should serve as an indication of the value of Jamaican athletics and that the JAAA must take advantage of this situation so that they can make conditions better for local athletes and coaches, who have worked hard in less-than-favourable conditions to achieve success in the sport.
https://jamaica-gleaner.com/article/...ng-begin-mills
Personally, I believe that the Jamaica T&F team and image is valued much more. At the very least, US$50m. I believe Bolt did Jamaica, the younger generation and the sport a disservice when he refused the Chinese contract for US100m to re-sign with PUMA out of "loyalty".
Bolt offered US$100m Chinese contract
A five-year, multimillion-US-dollar deal reportedly offered to sprint sensation Usain Bolt by a Chinese company could also allow the athletics superstar to eventually spin off his own division of the firm.
The company in China is also reportedly willing to buy out any entity with which Usain might have agreements, and would supersede them in base salary while offering a licensing deal that Bolt currently does not have. If Bolt agrees to the deal, it could be signed in a matter of weeks.
Bolt is currently signed to sporting goods maker Puma AG, which reportedly pays the world record holder in the 100- and 200-metre sprints and triple World Championships gold-medallist about US$1.5 million a year. Puma CEO Jochen Zeitz recently disclosed that, after his success in Beijing in 2008, analysts estimated Bolt's media market value to be about US$358 million. The media market value is equivalent to what the company would have to spend to get similar exposure from regular advertising.
A big change
The Chinese deal, which offers Bolt licensing rights inside China and exclusive distribution rights in markets outside that country, is being negotiated by Anza Marketing Group Inc, the exclusive marketing agent in China for the triple Olympic champion. Ajani Williams is the CEO of Anza.
"Anza, through its work over the past eight months, has received several offers, and most notably, two major offers, one of which would eventually change the landscape for Usain Bolt in terms of his sponsorship and endorsement market rate. It would change the landscape of track and field, it would change the outcome of his life, and probably even the direction of the country," Williams said of the proposal on the table, adding that Anza had a counteroffer that could double the sum mentioned.
Shortly after Anza became Bolt's agent in China, just under a year ago, it began talking to partners in the Chinese company about possible deals. This monster deal, however, came together about eight weeks ago, Williams revealed, adding that the negotiations were difficult given the worldwide economic downturn.
https://mobile.jamaica-gleaner.com/2.../business1.php
Mills, who coached many-time Olympic and World champion Usain Bolt, told The Gleaner that the Adidas offer of US$38.8 million ($5.9 billion) or US$4.85 million per year (($749 million) should serve as an indication of the value of Jamaican athletics and that the JAAA must take advantage of this situation so that they can make conditions better for local athletes and coaches, who have worked hard in less-than-favourable conditions to achieve success in the sport.
https://jamaica-gleaner.com/article/...ng-begin-mills
Personally, I believe that the Jamaica T&F team and image is valued much more. At the very least, US$50m. I believe Bolt did Jamaica, the younger generation and the sport a disservice when he refused the Chinese contract for US100m to re-sign with PUMA out of "loyalty".
Bolt offered US$100m Chinese contract
A five-year, multimillion-US-dollar deal reportedly offered to sprint sensation Usain Bolt by a Chinese company could also allow the athletics superstar to eventually spin off his own division of the firm.
The company in China is also reportedly willing to buy out any entity with which Usain might have agreements, and would supersede them in base salary while offering a licensing deal that Bolt currently does not have. If Bolt agrees to the deal, it could be signed in a matter of weeks.
Bolt is currently signed to sporting goods maker Puma AG, which reportedly pays the world record holder in the 100- and 200-metre sprints and triple World Championships gold-medallist about US$1.5 million a year. Puma CEO Jochen Zeitz recently disclosed that, after his success in Beijing in 2008, analysts estimated Bolt's media market value to be about US$358 million. The media market value is equivalent to what the company would have to spend to get similar exposure from regular advertising.
A big change
The Chinese deal, which offers Bolt licensing rights inside China and exclusive distribution rights in markets outside that country, is being negotiated by Anza Marketing Group Inc, the exclusive marketing agent in China for the triple Olympic champion. Ajani Williams is the CEO of Anza.
"Anza, through its work over the past eight months, has received several offers, and most notably, two major offers, one of which would eventually change the landscape for Usain Bolt in terms of his sponsorship and endorsement market rate. It would change the landscape of track and field, it would change the outcome of his life, and probably even the direction of the country," Williams said of the proposal on the table, adding that Anza had a counteroffer that could double the sum mentioned.
Shortly after Anza became Bolt's agent in China, just under a year ago, it began talking to partners in the Chinese company about possible deals. This monster deal, however, came together about eight weeks ago, Williams revealed, adding that the negotiations were difficult given the worldwide economic downturn.
https://mobile.jamaica-gleaner.com/2.../business1.php