Brand Jamaica worth

[Sir X]

I made similar sentiments in my conversation with a poster name comment,I hope he now sees the light.

By my estimate, the value of Brand Jamaica exceeds US$32 billion; twice the country's annual gross domestic product. The question must be asked, why the gap between the value of Brand Jamaica and the value of the goods and services produced by the country?

http://www.jamaicaobserver.com/opini...3?profile=1096

[Jangle]

Thanks to Usain Bolt, Shelly-Ann Fraser-Pryce, Bob Marley, Marcus Garvey, and our other icons, Brand Jamaica is up there in neon lights. A conservative estimate of Jamaica's brand value is US$40-45 billion; more than twice the Gross Domestic Product (GDP), ie the total value of goods and services produced in the economy. Why the gap between the value of the brand and what we earn from it? The greatest part of the gap is attributable to us not having developed a sports industry, a music industry or any other industry, for that matter. It is industry -- the productive capacity and wealth-producing enterprises of a nation -- that produces growth in an economy, measured by GDP.


http://www.jamaicaobserver.com/colum...tions_19226798
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