Marketing 101: The Bolt What Ifs

[Don1]

What would be the impact on Bolt's attraction to Babylon sponsors and his consequent earnings... if he were to be:

A. Black American

B. White American

Ans:

For A... ~2X increase

For B... ~5X increase


A suh di ting set

[Time]

What would be the impact on Bolt's attraction to Babylon sponsors and his consequent earnings... if he were to be:

A. Black American

B. White American

Ans:

For A... ~2X increase

For B... ~5X increase


A suh di ting set

He could get more by signing with Nike instead of Puma.

[Time]

What would be the impact on Bolt's attraction to Babylon sponsors and his consequent earnings... if he were to be:

A. Black American

B. White American

Ans:

For A... ~2X increase

For B... ~5X increase


A suh di ting set

1 - Let ignore the world market and focus on the domestic market. The US market is much bigger that the Jamaican market therefore an American hero should generate more American sales than a Jamaican hero would generate Jamaican sales.

2 - Whites have more money than Blacks. A White hero will generate more sales from whites that a black hero would generate from blacks.

3 - Then there is the matter of his loyalty. He could get more by signing with Nike instead of Puma but he did not jump the Puma ship.

[Don1]

so you're trying to buttress my point???

thanks!!!

[Bricktop]

yeah...because who wants an enigmatic Jamaican superstar to be the face of their product

[Peter R]

What's so enigmatic about Bolt?

[Bricktop]

now yuh just being ridiculous...the brash bravado...the lightning bolt pose...cmon son...

[Sir X]

Would Bobs impact on babylons marketing be different if he was

a) White

b)black american

You people need to look deep at what you are asking, American T&F wasnt going anywhere when Tyson Gay was the worlds fastest man.T &F marketing took off because of BOLT, a Jamaican country boy with a 3rd rate shoe wear company .Look at that in context , was it the brand name Jamaica, the enigma? The mystique ?


Jamaica has a brand name all over the world , up there with anybody, what we lack is progressives who know how to market it.Puma a forgein company had that and guess what they had Bolt, market they did, not just bolt but Jamaica, the black , green and gold.

Me personally , i doubt it, there was a place reserved for Bolt in the third world before im buss, Bob Marley, P.Tosh, Capleton , Sizzla and others carved that out in Africa, Shabba carved it out in Latin America with reggaeton as did our ancestors in Panama ,C.Rica and Cuba.

The Reggae Boyz and our immigrants did same in music and sports in Europe.

In Asia , Ska and reggae did same.

In America, my lawwd .


What was it about Bolt , but to arrive and be marketed !


Unnuh nuh rate di black,green and gold.Look Jamaica have an ole Bob Marley song marketed for tourist that just got upsurped by an ad from the virgin islands playing progressive reggae.....THINK !


That market was not and could not be reserved for anyone but a Jamaican, if he was white , now yuh talking...lol