"My own sense is that Jamaica has done an expressly weak job at putting forward a coordinated information campaign to explain our position and to defend our integrity.
From my perspective as a PR practitioner, the cause is well nigh lost. The intervention was needed in July, when the invitation to WADA was made.
At that point, our clean history, the combined JADCO/IAAF testing numbers, a break down between stimulant positives and others and steps to strengthen JADCO should have been presented at a press conference. That's where we should have made a stand.
The cause may well be beyond recall now."
From my perspective as a PR practitioner, the cause is well nigh lost. The intervention was needed in July, when the invitation to WADA was made.
At that point, our clean history, the combined JADCO/IAAF testing numbers, a break down between stimulant positives and others and steps to strengthen JADCO should have been presented at a press conference. That's where we should have made a stand.
The cause may well be beyond recall now."
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