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The Marketing Juggernaut Effect

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  • The Marketing Juggernaut Effect

    Athletes unleash quirky, eye-catching victory celebrations
    Sunday, August 19, 2012

    LONDON, England (AP) — From the track to the ring to the sandpit, this crop of Olympians just can't stop the beat. The London Games have brought an outpouring of crazy, creative victory celebrations.

    At the ExCel centre, US female boxing champ Claressa Shields broke into a combination jig-and-fist-bump when she took gold in one of the first-ever Olympic boxing contests.

    Over at the beach volleyball venue, American Misty May-Treanor — a former Dancing With the Stars contestant — broke into a funky jig in the sand as she celebrated winning gold with partner Kerri Walsh Jennings.
    "I just had to get out there and let it out," May-Treanor said.

    And the antics aren't confined to land. Australia's Malcolm Page and Matthew Belcher celebrated winning sailing gold by back-flipping off their 470 sailboat, which then capsised.

    WALK THIS WAY
    Tennis star Serena Williams celebrated Olympic gold with a 'Crip Walk' — a fancy-footwork dance that originated with the Los Angeles street gang and later spread around the world.
    Her sister Venus, sitting in the stands, looked delighted. Wimbledon, the very proper home of the All-England Lawn Tennis Association, had never seen anything like it, and a few commentators were not amused.
    "It was just me," the US medallist said later. "I love to dance."

    CARTWHEELS
    Williams wasn't the only champ to raise a few eyebrows. The gold-winning US women's soccer team capped its victories with cartwheels, front flips and a team rendition of the 'worm' — sometimes even in the middle of a game.
    "I wouldn't like it if our team did that," said New Zealand coach Tony Readings. "We try to work on scoring goals. We haven't got time to work on celebrations."
    His team lost to the Americans 2-0.

    THE INCREDIBLE HULK
    German discus thrower Robert Harting's response to winning gold was not a dance so much as a force of nature.
    The 280-pound behemoth roared, ripped his shirt to shreds like the Incredible Hulk, grabbed a German flag, ran a lap of the track over the hurdles — not too shabby, either, for such a big guy — and then tried to wrench one of the burning torches from the Olympic cauldron.
    The cauldron remained intact.
    His evening went downhill from there. The next morning Harting tweeted: "'Puuh i just got robbed while I did some work to please athletic fans! I lost all my accredition (sic) for Olympic Village! No entrance."
    Maybe he could just bring a photo. The man is hard to miss.

    THE LEGEND
    But in his celebrations as on the track, Usain Bolt is in a class by himself.
    The Jamaican sprinter's trademark 'To Di Worl' — arm stretched to the sky as if he's about to shoot an arrow — has taken over Olympic Park. Exuberant visitors were seen replicating the pose thousands of times as they poured out of Olympic Stadium after Bolt won the 200 metres for his second gold of the games.

    Police officers in Bobby helmets, firefighters — even London Mayor Boris Johnson, who certainly lacks the sprinter's svelte physique — have all joined in.

    Bolt himself shook up his celebration routine after the 200 metres. The self-proclaimed living legend glided across the finish line, placed an index finger to his lips in a silent reproach to those who had doubted him, then dropped to the track and did some push-ups.
    The crowd went wild.


    Read more: http://www.jamaicaobserver.com/sport...#ixzz246tNQG5L
    TIVOLI: THE DESTRUCTION OF JAMAICA'S EVIL EMPIRE

    Recognizing the victims of Jamaica's horrendous criminality and exposing the Dummies like Dippy supporting criminals by their deeds.. or their silence.

    D1 - Xposing Dummies since 2007

  • #2
    where is the "Raaaahhrrr"?!!

    Infidelity does not consist in believing, or in disbelieving; it consists in professing to believe what he does not believe. Thomas Paine

    Comment


    • #3
      lol
      TIVOLI: THE DESTRUCTION OF JAMAICA'S EVIL EMPIRE

      Recognizing the victims of Jamaica's horrendous criminality and exposing the Dummies like Dippy supporting criminals by their deeds.. or their silence.

      D1 - Xposing Dummies since 2007

      Comment

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