Trying to understand why NBC TV coverage is so

[Islandman]

Different from anywhere else. The approach seems to be successful from a ratings standpoint. Viewership in the US is up from the last olympics.

Is it that unlike the rest of the world, American audiences are really only interested in watching events during TV primetime and ones that Americans dominate? It certainly seems so.

[Scaly Spurs]

Different from anywhere else. The approach seems to be successful from a ratings standpoint. Viewership in the US is up from the last olympics.

Is it that unlike the rest of the world, American audiences are really only interested in watching events during TV primetime and ones that Americans dominate? It certainly seems so.

You 100% correct. Bigger audience, things america win and dominate(anything you use you hand fa), the dramatic story lines.

However only NBC does it this way, back in the day when ABC had the rights they showed most of it live.

[Islandman]

I remember that, must have been a big money loser.

Even so It just so anti-Olympics for NBC to treat the games like this. Last night they interviewed Phelps for 30 minutes during prime time and eventually showed the 100m finals at 11:30 pm. Yes the live event was online so it was better than last time but still it just seems disrespectful to the spirit of the Olympics, for want of a better word.

[Dunny]

USA viewers unable to watch Bolt triumph live as NBC refuse to broadcast 100m final until prime time



By Sportsmail Reporter
PUBLISHED:00:42, 6 August 2012 | UPDATED:00:43, 6 August 2012

• Comments (9)
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An estimated two billion people around the world saw Jamaica's Usain Bolt thrash his rivals to win gold in the men's 100m final on Sunday - but none of them were in America, as NBC declined to broadcast the historic moment live.

Bolt sailed through the semifinals in London this afternoon and upheld his title as the world's fastest man at 9:50pm English time, and would have gone out in America at 4:50pm EDT.
But NBC took the controversial decision to hold off broadcasting the hugely popular event until prime time, leaving millions of track and field fans outraged.

Fastest man: Americans were not able to watch Jamaica's Usain Bolt, right, thrash his rivals in the 100m finals live




Head and shoulders above: Bolt annihilated the opposition to defend his title

American fans desperate to see the 25-year-old set the track on fire again, four years after his superb performance in Beijing, took to Twitter to vent their anger, using the hashtag #NBCfails.
'How can NBC be so inept? How many senior execs will be canned? How high will the cleaning go? It'll probably be delayed,' one user tweeted.


Another wrote: 'Thank you NBC for showing Bolt winning the 100 meter finals instead of woman vollyball (sic) and horses. wait you didn't.'
More...

• Murray avenges for Wimbledon final as British star claims another gold for Team GB after dominant victory over SW19 legend Federer
• 9.63 seconds... Legend Bolt retains 100m crown after stunning victory over rival Blake sees him shatter his OWN Olympic record
• All Olympics news and views

'Would have been nice if NBC chose to broadcast it live. NBC really values its audience,' a fellow track fan tweeted.

In an Olympic record time of 9.63 seconds, Bolt sensationally defended his coveted title as the fastest man on the planet.
A global TV audience estimated at up to two billion, watched the 25 year-old Jamaican retain his 100metre sprint crown but Americans weren't among them.
Strides ahead: Bolt, centre, upheld his title in the 100m dash this afternoon


Celebrating: Usain Bolt, pictured, celebrates after winning the men's 100m final


Bolt beat his own Olympic record by running a lightning 9.63secs in front of the 80,000 baying viewers inside the Olympic Park stadium.
His compatriot and training partner Yohan Blake was in second place, and Justin Gaitlin of the USA taking the bronze - even if his countrymen weren't able to watch him race live.
Great Britain had no representatives in the biggest event of the Games, as Adam Gemili narrowly failed to qualify as one of the fastest losers in his semi-final.

If it was shown live, it would have been broadcast in the late afternoon or early evening in the States.


Read more: http://www.dailymail.co.uk/sport/oly...#ixzz22lVCdzWI

[Willi]

Whatt??

The 100m nuh show live inna di USA?

Say it aint soooo

[Willi]

Merciful Faaadah

What a madness.

[Islandman]

No! None of the track and field is live on network TV!

First broadcast of 100m final was at 11:30pm me say!

If you ask an American them think all of London is talking about Phelps, and maybe Gabby.

[Islandman]

Wasn't even in prime time! Lol.

[Willi]

All now mi cyannn believe yuh. Nothing personal, but mi cyaann wrap mi head round it.

10 bleeping seconds that cause di wirl to pause and USA miss it!

[Hortical]

Mi watched it live via the BBC, thanks to ReggaeDoc's link, and mi went in fi the nite at 11. NBC also cuts many of the track races as well, and they ongle showed two of the three 400M Men's semi-finals. Too much coverage of the South African Pretorius and nuttin of the Grenadian Kirani James who is expected to win gold.

[Hortical]

We may disagree with their approach and have heartburn over their coverage of the Olympics, but ratings are high and advertising is through the roof. As you know there are other factors at play as well......

[Islandman]

Yep, they know why they do it that way.

Its More a reflection of the American worldview than NBC.

[Mosiah]

And the final was on a Sunday!

Is this Bricktop say him would prefer over CVM's coverage??

[Bricktop]

Yes...NBC carries every event online LIVE...yuh figget?