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Press Release
To: All Sports & Business Editors
From: International Olympic Committee & SportsMax
Subject: Caribbean TV Rights for Olympics London 2012 Announced
IOC, SportsMax parent, reaches agreement for 2010 & 2012 broadcast rights in the Caribbean
Kingston, Jamaica, September 30, 2009-
The International Olympic Committee (IOC) has awarded the broadcast rights for the Olympic Games in 2010 and 2012 to SportsMax parent company, International Media Content Ltd. (IMC) in the Caribbean , it was announced today.
IMC has acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone, in the territories of Anguilla, Antigua & Barbuda, The Bahamas, Barbados , Belize , Bermuda, British Virgin Islands, Cayman Islands, Guyana , Dominica , Grenada , Jamaica , Montserrat, St. Kitts-Nevis , St. Lucia , St. Martin , St. Vincent and the Grenadines , Surinam , Turks and Caicos and Trinidad and Tobago
Speaking about the partnership, IOC President Jacques Rogge said “The IOC wants to ensure that as many people as possible around the world are able to enjoy the Olympic Games. We are very happy to be partnering with IMC to make this a reality in the Caribbean .”
Commenting on the deal, IOC Executive Board member Richard Carrión, who led the negotiations, said “The IOC has agreed a comprehensive package with IMC that will not only ensure broad coverage of the Olympic Games in the Caribbean across all broadcast platforms, but also the promotion of Olympic sports and Olympic values beyond the 16 days of competition. We also look forward to working with IMC to making daily highlights of the Vancouver 2010 Winter Olympic Games available to a Caribbean audience.”
Speaking about the agreement, Patrick Rousseau, Chairman of IMC, said “It is with great pride that we add the IOC properties to the inventory of caribbean rights that IMC currently hold. The Olympics is at the pinnacle of sports properties world wide and the Summer Games in particular has seen tremendous performances from our Caribbean athletes. We are ecstatic at the acquisition of this offering which will allow us to offer all the Olympic games will bring to our regional partners in each territory as well as generally to our 22 markets in which SportsMax transmits.”
IMC will on-sell the 2010 and 2012 Olympic Games to free to air partners in each territory regionwide in the coming months, as well as broadcast aspects of the Olympic games on Caribbean sports cable channel, SportsMax, which transmits to 22 countries thoughout the Caribbean.
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Contacts:
IOC Communications Department, Tanya Lee,
Tel: +41 21 621 6000 Regional Marketing Manager
Email:pressoffice@olympic.org, SportsMax Limited
www.olympic.org (876) 757-6361 (Tel)
(876) 901-8133 (Fax)
tlee@sportsmax.tv
About International Olympic Committee (IOC)
The International Olympic Committee is the supreme authority of the Olympic Movement. Its role is to promote top-level sport as well as sport for all in accordance with the Olympic Charter. It ensures the regular celebration of the Olympic Games and strongly encourages, by appropriate means, the promotion of women in sport, that of sports ethics and the protection of athletes.
The IOC is composed of a maximum of 115 co-opted members (however until 31 December 2003, the total number of IOC members may reach 130) who meet in Session at least once a year. The Session elects a President for a term of eight years, renewable once for four years, and Executive Board members for terms of four years.
By retaining all rights relating to the organisation, marketing, broadcasting and reproduction of the Olympic Games, the IOC ensures the continuity of a unique and universal event.
The Olympic Movement receives most of its funding from the Olympic Games rights bought by broadcast networks. However, it also benefits from the Olympic Partners world-wide sponsorship programme (TOP) comprising multinational companies.
About International Media Content (IMC)
IMC is incorporated in St. Lucia and is the 100% owner of SportsMax Limited (“SportsMax”). IMC’s primary business is the acquisition of television and radio broadcasting rights for international, regional and local sporting events. IMC was the official host broadcaster in the Caribbean for the FIFA World Cup Germany 2006 and has the same rights for the World Cup 2010.
Rights currently owned by IMC for the Caribbean include the Barclays English Premier League Football, 2010 and 2014 FIFA World Cups, FIFA Under-20 and Under-17 tournaments international cricket consisting of West Indies overseas tours and the home & international series played in England, South Africa, Australia, Sri Lanka and New Zealand as well as regional and Jamaican cricket; international rugby and track & field as well as other major sporting events.
About SportsMax
SportsMax began broadcasting on cable in Jamaica in 2002 and launched its service via satellite in October 2005. The Channel is transmitted regionally to 22 territories in the Caribbean . SportsMax’s strategy is to focus on content that the regional market desires, marrying regional sports content with the most popular international content available.
SportsMax has broadcast some of the most prestigious competitions worldwide, namely the Euro 2008 Qualifiers, the Barclays English Premier League and FA Cup, West Indies away Tours, English, Australian, South African and Sri Lankan cricket, Copa America, Reggae Boys and Soca
Regards,
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