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A Lovely Article: Bolt and Peart

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  • A Lovely Article: Bolt and Peart

    Taken from the column below:
    We know that Peart is a principled man, so we had called him about a criticism of a media briefing in the Czech Republic earlier this month. He quickly set the record straight - turns out the "speaker" that Usain was said to be "upstaging" was actually his interpreter! The briefing in fact had been held exclusively for Usain, the world's fastest human, who was his usual happy self, hamming it up for photographers, and "dissing" no one.

    Peart and the management of Bolt

    JEAN LOWRIE-CHIN
    Monday, June 29, 2009

    Much has been written about the emergence of young Usain Bolt as the phenomenal powerhouse of the track and from all indications, a lot more is to come. In a meeting last week, the athlete's manager Norman Peart reflected on the deliberate steps taken to groom Bolt for greatness. "As a William Knibb old boy who did athletics, I was called in February 2002 by then principal Margaret Lee who said she wanted me to help with 'this one little one that I think will do big things'," he recalled. "After work, I went to see him and then coach Dwight Barnett at the school and I was immediately impressed by his stature - this 15-year-old was taller than me, a six-footer!"


    GOLDEN MOMENT... Norman Peart shares in the glory of Usain Bolt's historic Olympic Gold medals. (Photo: Robert 'Kibo' Thompson, by special permission)

    The next day Peart went to see Usain's parents, Mr and Mrs Wellesley Bolt. "Daddy Bolt was very much in charge," said Peart. "His parents and I have the same values and since then, there is hardly a day that we have not been in touch. For me, it has been the support of his parents that has made Usain what he is today. There is a very close relationship between that family, parents, brother and sister. That's where Usain's strength is."

    But Usain Bolt's strength also lies with the calm, focused management of the mild-mannered accountant Norman Peart who has kept the Bolt enterprise humming like a well-oiled machine.

    We know that Peart is a principled man, so we had called him about a criticism of a media briefing in the Czech Republic earlier this month. He quickly set the record straight - turns out the "speaker" that Usain was said to be "upstaging" was actually his interpreter! The briefing in fact had been held exclusively for Usain, the world's fastest human, who was his usual happy self, hamming it up for photographers, and "dissing" no one. So much for that.

    Peart says that by 2003, Usain Bolt had come to the attention of world athletics, running the third fastest time in the world at the National High School Championships: 20.25 seconds in the 200-metre event, as well as 45.35 in the 400-metre.

    "We looked down the road and made a decision," said Peart. "At the time, sprinting was at a low and we thought, 'He is the next generation, this is the time'.

    "Under the guidance of Teddy McCook, we decided to make the transition to the High Performance Centre at UTech that would take him to a professional level. I got a job transfer to Kingston, set up house for both of us and he lived with me for three years. The adjustment was a challenge at the start, as I had no experience as a father." Then Peart jokes, "After I got married, I figured it was time I threw him out."

    Peart is a dedicated family man, whose routine includes weekly worship with his wife Shawn and two-year-old Daniel.

    During that time, Peart was ensuring that Usain kept up with his studies, enrolling him at Quality Academics so that he could gain the five CXC subjects to qualify for UTech, the manager's alma mater.

    "You're going to college through the front door," he told the fun-loving athlete. He also engaged Paula-Ann Porter to give Usain speech training and we saw the result when he acquitted himself well in those Beijing interviews.

    Bolt did one term at UTech in 2005, but then came more laurels at the Commonwealth Games and he had to turn athletics into what Peart describes as "a full-time job".

    "He will not be 22 again," says a realistic Peart. "So he must do the sponsors' tours, the photo shoots, and of course, the constant training to stay on form." So how are Usain's finances being handled? "We have been planning every step of the way," says Norman. "We have in place an attorney, a financial adviser, a competition agent and his great coach Glen Mills."

    Norman has also encouraged Usain's spirit of philanthropy. Recently, they reached out to the children with HIV-AIDS at Mustard Seed's "Dare to Care", and give ongoing support to several community projects.

    Peart describes a day in Usain's life. There is gym in the morning, interviews, meals, afternoon rest followed by three hours of intense training in the afternoon to evening. "He also has to have time for himself, time for his friends." The athlete's relationship continues with his childhood sweetheart, Mizicann.

    Peart refuses to become paranoid over Usain's driving, even after his April car crash. "Yes, he's driving himself," says the cool manager. "We have very good relations with Stewart's Auto and Usain now has a BMW X5."

    Jamaica-based Peart keeps tabs on all aspects of Bolt's business as the athlete travels with his coach, sports manager and masseuse. "He never stops training and when he goes off to Europe, they'll have to set up home in the various locations, find a good gym and training facilities."

    Bolt has three events before the World Championships in Germany: Lausanne (Switzerland), Paris and London. His big endorsements are with Puma, Gatorade and of course the perennial Digicel. "Gatorade will be kicking off a big campaign in Europe featuring Usain alone," disclosed Peart.

    "Usain is very tough, very positive and undaunted by the competition. He will have a great tour," says Peart of the upcoming season. Such confidence comes from the grooming of a world superstar, by an honest and diligent man. With more nurturing by citizens like Norman Peart, imagine the great heights that our children could achieve.

    Tragic, Magic Michael Jackson
    As I wrote about Usain Bolt, and the efforts to give him a normal childhood, I wished that Michael Jackson had been so blessed. I believe he became a target for predatory parents, and suffered "death-by-tabloid". As we reflect on the millions he gave to education and expanding the music video business, we wonder if life might have been different for Michael, had his beneficiaries stood up for him. We the gullible should feel a little guilty that even as we were moved by Michael Jackson's music, we allowed ourselves to be amused by his suffering.

    lowriechin@aim.com
    www.lowrie-chin.blogspot.com

  • #2
    Thanks for posting this article Historian. It answered some of my questions.
    Hey .. look at the bright side .... at least you're not a Liverpool fan! - Lazie 2/24/10 Paul Marin -19 is one thing, 20 is a whole other matter. It gets even worse if they win the UCL. *groan*. 05/18/2011.MU fans naah cough, but all a unuh a vomit?-Lazie 1/11/2015

    Comment


    • #3
      Me too

      Originally posted by Jangle View Post
      Thanks for posting this article Historian. It answered some of my questions.
      You’re welcome, Jangle. Jean Lowrie-Chin chose a timely topic for her column today, and it answered some private questions I (and I suspect other readers) had as well.

      Comment


      • #4
        I hope that after reading this article, many of the criticisms of his management will go away. The relationship that Mr. Peart has with Bolt and his family...I just don't see the same happening if he had someone from ABROAD!! We need to realise that a good friend is still betta than pocket money, and the American way of doing things is not always the best. Different strokes for different folks my friends. Bolt will eventully get his so unnu nuh worry because the man is blessed.

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        • #5
          You can have BOTH.

          At no time did we suggest ditching Peart. Peart is there to keep him anchored.

          To tell me that itrs proper to have a Sagicor Life_Insurance agent as his global Financial Advisor is a JOKE!

          Both need to ADD to his setup, so as to build a global iconic brand, he does not need to give up Peart, Mills or Pace (Simms) as trhey are doing a good job for what they have been charged with. Bolt needs more to maxx out his potential and no feel good article will change that reality.

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