RBSC

Collapse

Announcement

Collapse
No announcement yet.

Even as Bolt Sets Records, Puma Keeps Its Own Clock

Collapse
X
Collapse
 
  • Page of 1
  • Filter
  • Time
  • Show
Clear All
new posts
Previous template Next
  • #1

    Even as Bolt Sets Records, Puma Keeps Its Own Clock

    By NICHOLAS CASEY in Los Angeles and MEI FONG and STEPHANIE KANG in Beijing
    August 23, 2008; Page A12

    Jamaican sprint sensation Usain Bolt's historic Olympic victories have provided his shoe sponsor, Puma AG, with an unexpected burst of publicity on the global stage. And yet the German footwear company's immediate reaction -- as laid back as a sunny Jamaican morning -- is almost the opposite of Mr. Bolt's now-famous celebratory antics.



    Agence France-Presse/Newscom Gold medals, gold shoes: Jamaica's Usain Bolt celebrates his rising star. Puma, not as much.

    While sponsors like Visa Inc. rushed out congratulatory ads touting Michael Phelps's triumphs -- and Nike Inc. took out full-page ads in China consoling star hurdler Liu Xiang when he came up injured -- Puma has laid low in the wake of Mr. Bolt's world-record performances in the 100-meter and 200-meter sprints. That means no big print ads, no instant TV commercials, no giant murals unveiled in Beijing, Los Angeles or even Kingston, Jamaica.

    Continue. . .
    "Only when you drink from the river of silence shall you indeed sing. And when you have reached the mountain top, then you shall begin to climb. And when the earth shall claim your limbs, then shall you truly dance." ~ Kahlil Gibran
    Tags: None
  • #2
    Joker marketing department, promote yuh gear while Bolt is on top. No wonder dem is far behind Nike, Reebok & Adidas in sales.
    Winning means you're willing to go longer, work harder, and give more than anyone else - Vince Lombardi

    Comment

    • #3
      Reebok and adidas nuh same ting?


      BLACK LIVES MATTER

      Comment

      • #4
        Originally posted by Tilla View Post
        By NICHOLAS CASEY in Los Angeles and MEI FONG and STEPHANIE KANG in Beijing
        August 23, 2008; Page A12

        Jamaican sprint sensation Usain Bolt's historic Olympic victories have provided his shoe sponsor, Puma AG, with an unexpected burst of publicity on the global stage. And yet the German footwear company's immediate reaction -- as laid back as a sunny Jamaican morning -- is almost the opposite of Mr. Bolt's now-famous celebratory antics.



        Agence France-Presse/Newscom Gold medals, gold shoes: Jamaica's Usain Bolt celebrates his rising star. Puma, not as much.

        While sponsors like Visa Inc. rushed out congratulatory ads touting Michael Phelps's triumphs -- and Nike Inc. took out full-page ads in China consoling star hurdler Liu Xiang when he came up injured -- Puma has laid low in the wake of Mr. Bolt's world-record performances in the 100-meter and 200-meter sprints. That means no big print ads, no instant TV commercials, no giant murals unveiled in Beijing, Los Angeles or even Kingston, Jamaica.

        Continue. . .
        Bold gamble by Puma...
        ...but why should I worry about that if Bolt and his handlers reap mega-bucks!
        "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

        Comment

        • #5
          even carl lewis made more money in japan and europe than he did in america......just ask gail devers.

          Infidelity does not consist in believing, or in disbelieving; it consists in professing to believe what he does not believe. Thomas Paine

          Comment

          • #6
            Originally posted by Gamma View Post
            even carl lewis made more money in japan and europe than he did in america......just ask gail devers.
            Yet...just one company with a high selling product where the fees are tied to units sold would be worth multi-millions of dollars in dat dere US market for the athlete?

            The Marketing Managers of the none US 'athlete-products' need to re-think the type of selling they do of these 'athlete-products' in the US market-place. A product such as shoeware product could cause sales figures to make country of origin and or country which the athlete represented of less that over-riding importance in the US market?

            A Bolt 'athletic shoe' could, perhaps, be for sometime the top 'athletic shoe' seller in the US market?!
            "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

            Comment

            • #7
              he would have to do oprah, letterman, leno. for a non american who is not an actor or a singer .....

              as far as consumerism goes america is a good market, but if the rest of the world is a better market that is where they will go.....

              is serena still contracted to puma? if she is that could be bolt's segue into the american market ....me thinks not though seeing that venus has her own line. puma did not do wonders for serena in america, imagine how much harder it will be for bolt.

              i think he has a slim chance though, he has enough personality to do it ..... AND the twang!

              Infidelity does not consist in believing, or in disbelieving; it consists in professing to believe what he does not believe. Thomas Paine

              Comment

              • #8
                "When you do congratulations ads, are you doing it for Wall Street or for the consumer?" asks Puma's Chief Marketing Officer Antonio Bertone. Puma, which is 68%-owned by French retailer PPR SA, argues that its target customer -- hip, young, urban and perceiving the brand as alternative fashion as much as high-performance athletic wear -- is resistant to the monolithic marketing campaigns typical of the industry.
                I hear what they are saying so why not develop non-typical marketing campaigns for their superstar?

                Comment

                • #9
                  what?!?!?!


                  BLACK LIVES MATTER

                  Comment

                  • #10
                    serena is now nike.

                    leave bolt alone. that twang is just enuff so that people can understand him.


                    BLACK LIVES MATTER

                    Comment

                    • #11
                      Gamma going on Oprah is not about America, it is worldwide. Sad to say but these programs are watched worldwide, where there is cable and it is a launching pad.

                      Only other media have such coverage outside America that Bolt can get on is the BBC. Would love to see him make a guess appearance or two in a sitcom or some other show. The Bobsled movie actors got a a little soap appearance. Shawn Crawford got one after last olympics etc. It can be done, none of them have Bolt's personality.
                      • Don't let negative things break you, instead let it be your strength, your reason for growth. Life is for living and I won't spend my life feeling cheated and downtrodden.

                      Comment

                      • #12
                        falla mi sass...bolt is already worldwide...mi si matty hayden feel humbled that bolt like how him play cricket...mi nuh know how much other athlete saying that bolt inspire them...

                        bolt doesn't need oprah to take him to the world, she would take him to america.

                        Infidelity does not consist in believing, or in disbelieving; it consists in professing to believe what he does not believe. Thomas Paine

                        Comment

                        • #13
                          bolt gone "to di worl'" arready! a dat wi a try tell unnu! unnu neva see di pose?


                          BLACK LIVES MATTER

                          Comment

                          Previous template Next
                          Working...
                          X