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Carib Beer - delusional!
Carib Beer wants to stay with regional cricket, but...
Garfield Myers
Saturday, April 26, 2008
After six years as sponsors of regional first class cricket spending an estimated US$2.5 to US$3 million, Carib Brewery Ltd is not adverse to renewing a relationship with the West Indies Cricket Board (WICB).
But Sponsorship and Events Manager Colin Murray says his company would want some things done differently in any new sponsorship arrangement. The current sponsorship agreement is at an end with the conclusion of the 2008 season.
A main concern says Murray is the poor quality of some facilities currently being used for the Carib Beer tournament.
"In terms of some of these facilities, we have a long way to go. Some of the grounds, the basic facilities the dressing rooms are not where they should be," Murray told a low-keyed ceremony which recognised the effort of the Jamaica team in winning the Carib Beer Cup (league) competition for 2008. The ceremony was held on Thursday night at the popular Cuddyz in New Kingston.
Murray said that while his company fully supported the effort to get cricket to the rural areas around the Caribbean - where very often the support is strongest - the players were sometimes extremely uncomfortable with the facilities.
"We don't to take guys to play first class cricket in substandard venues that they are not comfortable with. So in any discussions with the Board we have to treat with the issue of the venues . we have to discuss how we can improve some of these venues," Murray said.
He stressed overall satisfaction with the "awareness value" that has come from his company's sponsorship.
"We set out to become the beer of the Caribbean and we have done that," Murray said.
Garfield Myers
Saturday, April 26, 2008
After six years as sponsors of regional first class cricket spending an estimated US$2.5 to US$3 million, Carib Brewery Ltd is not adverse to renewing a relationship with the West Indies Cricket Board (WICB).
But Sponsorship and Events Manager Colin Murray says his company would want some things done differently in any new sponsorship arrangement. The current sponsorship agreement is at an end with the conclusion of the 2008 season.
A main concern says Murray is the poor quality of some facilities currently being used for the Carib Beer tournament.
"In terms of some of these facilities, we have a long way to go. Some of the grounds, the basic facilities the dressing rooms are not where they should be," Murray told a low-keyed ceremony which recognised the effort of the Jamaica team in winning the Carib Beer Cup (league) competition for 2008. The ceremony was held on Thursday night at the popular Cuddyz in New Kingston.
Murray said that while his company fully supported the effort to get cricket to the rural areas around the Caribbean - where very often the support is strongest - the players were sometimes extremely uncomfortable with the facilities.
"We don't to take guys to play first class cricket in substandard venues that they are not comfortable with. So in any discussions with the Board we have to treat with the issue of the venues . we have to discuss how we can improve some of these venues," Murray said.
He stressed overall satisfaction with the "awareness value" that has come from his company's sponsorship.
"We set out to become the beer of the Caribbean and we have done that," Murray said.
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